About Us

Who are these guys?

We're just two friends who spend way more time in the mountains than is probably good for us. Both of us finished our degrees, both of us had zero intention of using them in a traditional way. Because honestly, the outdoor world had our attention long before any job title did.

At some point we realized we didn't just want to work in this space, we wanted to build something in it. Something that's actually ours, with our own ideas, our own weird decisions, and our own mistakes. So that's what we're doing now.

 

It started with a question we got way too often.

Philipp had been creating outdoor content for a while, and one question kept popping up in the comments, over and over: "Where are those pants from?"

Fair question. They had a great cut, looked good in photos, and people wanted them. The slightly awkward answer: they were from a fast fashion brand Philipp didn't really want to be promoting and while they were somehow breathable enough to survive a hike, the quality was... let's just say it wasn't built to last.

We'd both always thought about starting our own brand someday, but never really believed it could actually work. I mean, how many outdoor pants brands does the world need? Turns out, apparently one more, because the questions kept coming, and at some point that became impossible to ignore. So we stopped talking about "maybe someday" and just started.

We sampled our first pair of pants. Then changed pretty much everything about them. Then changed it again. It took way longer than we expected to go from that first rough sample to something we were actually proud of, but eventually we landed on the pair that got us our first real attention.

Because here's the thing: there were already plenty of outdoor pants out there. Plenty of baggy pants too. But we could never find one that actually nailed all three — functionality, fit, and style — at the same time. So we built the one we couldn't find ourselves.

 

What are we even doing now?

We're still a pretty young brand, which means we're figuring out how this whole industry works while we go, not pretending we've got it all figured out. What we do know is that we're working on our product every single day, and we're not stopping at one pair of pants. New products are already in the works.

Our focus stays the same though: timeless fabrics, timeless cuts. The kind of stuff your grandparents could wear without looking like they got lost on the way to a festival.

And yes, we know, the market doesn't exactly need another outdoor brand. But look closer and you'll notice it's mostly split into two camps: super niche, technical brands that speak a language only serious mountaineers understand, or huge mass-market labels that cover everyone and therefore really no one. Nothing really sitting in between. So that's where we decided to try our luck, pieces that hold up on the trail without making you look like you're about to summit Everest on a coffee run.

Still here?

If you made it this far, thanks for actually reading it.  To the first 10 people who made it all the way here, we're giving a 10% discount. DM us your favourite ice cream flavour on Instagram and we'll send you the code. And since you're clearly someone who reads things properly, might as well sign up for our newsletter too.